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Salesforce Marketing-Cloud-Advanced-Cross-Channel Exam Syllabus Topics:

Topic	Details
Topic 1	Einstein for Marketing Cloud: The topic focuses on advanced understanding of Einstein capabilities, configurations, and differentiations. This tests proficiency of Salesforce Marketing Cloud Practitioners in using AI-powered tools to personalize and optimize Marketing Cloud initiatives.
Topic 2	Ad Studio: Ad Studio capabilities, such as audience targeting and integration with advertising platforms, are critical here. Salesforce Marketing Cloud Practitioners showcase the ability to align paid media efforts with Salesforce Marketing Cloud for optimized campaigns.
Topic 3	Mobile (SMS Push): This section evaluates expertise in MobileConnect, MobilePush, and GroupConnect, along with integration options like WhatsApp. Mastering mobile configuration and Mobile Studio functionalities will demonstrate cross-channel communication proficiency of Salesforce Marketing Cloud Practitioners.
Topic 4	Distributed Marketing: This topic focuses on features and sending options. Highlighting expertise in streamlining distributed campaigns showcases efficiency of Salesforce Marketing Cloud Practitioners in empowering localized marketing within a centralized platform.
Topic 5	Triggers: This area covers SOAP REST API capabilities. Proficiency here reflects the ability of Salesforce Marketing Cloud Practitioners to integrate triggers that enable automated, dynamic interactions for seamless customer experiences.
Topic 6	Social Studio: Social Studio functionality, configuration, and social customer service strategies are covered here. Demonstrating competence in managing social engagements will validate a practitioner’s ability to support robust cross-channel strategies.

Salesforce Marketing Cloud Advanced Cross Channel Sample Questions (Q82-Q87):

NEW QUESTION # 82
Which keywords does MobileConnect automatically recognize as STOP keywords?

A. QUIT, END, OPTOUT, UNSUBSCRIBE, ENDNOW
B. STOP, QUIT, CANCEL, END, UNSUBSCRIBE
C. LEAVE, GOAVVAV, END, UNSUB, NO
D. STOP. FINISH, END, UNSUB, LEAVE

Answer: B

NEW QUESTION # 83
What does Priority in an in App message determine?

A. Which message shows first in the lock-screen or notification tray, when the user receives multiple push notifications to their device
B. Which message shows first when the user opens the app, when multiple-inapp messages are present on the user's device
C. Where on the screen (top, middle, bottom) the in-app message should appear
D. If the priority is set to 1, then the user's device will vibrate to let them know

Answer: B

NEW QUESTION # 84
You are using replace inbox message feature. But your audience has changed and some of the contacts who received the first message do not exist. What would happen?

A. inbox message Is replaced for users who read the first message.
B. the inbox message is replaced for all user.
C. Inbox message is replaced for existing usef s and deleted for users who do not eixist.
D. the inbox message is replaced only for users who do not exist:

Answer: C

NEW QUESTION # 85
What data is there in mobile connect demographics, select3

A. channel
B. City
C. Region
D. Email
E. First name

Answer: B,C,E

Explanation:
* MobileConnect Demographics:
MobileConnect Demographics is a data extension in Marketing Cloud that stores information about your MobileConnect contacts (people you can send SMS messages to).
* Available Data Fields (Standard):
A : City: The city associated with the contact's mobile number or address.
B : Region: The region (state, province, etc.) associated with the contact.
D : First Name: The contact's first name (if captured during opt-in or data import).
Other standard fields also include last name, country, postal code, mobile number, carrier, source object ID, status, and opt-in-related fields. You can also add custom attributes to this data extension.
* Why Other Options Are Incorrect:
C : Email: Email addresses are typically stored in a separate data extension (like All Subscribers or a custom data extension) and linked to MobileConnect through a subscriber key or contact ID.
E : Channel: While "Channel" might be a custom field you could add, it's not a standard field in the MobileConnect Demographics data extension.

NEW QUESTION # 86
Which two concepts are types of Journeys?
Choose 2 answers

A. Promotional
B. Triggered
C. Single-send
D. Multi-step

Answer: B,C

NEW QUESTION # 87
......

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